As a vacation rental property manager, your job is to increase exposure for your properties and your brand. One key technique is to optimize your online content, including listings, blog posts, social media posts, and websites, for search. SEO is a technique in which you create unique content that is search engine "friendly," by including keywords and phrases that help your content get recognized and ranked by the engines.

Remember the last great book you read? Do you remember how the story brought you to a new place, touched your emotions and inspired the desire to hit the road, explore and see the world? Great stories move us. They have the potential to take us from sitting in front of the screen to seeking adventure everywhere in the world. But how can you, as a vacation rental property manager, tell stories that move people to take action? Here are some ideas to help you create stories that will touch people emotionally and resonate with travelers.

Travelers around the world are opting for luxury vacation rentals and villas now more than ever. The luxury community is looking for 5-star standard facilities, with plenty of space, privacy, and personalized services. The internet is the best place to reach and connect with these posh vacationers. But the catch is, how you capture their attention with your luxury vacation rental? Here are seven steps on how you can promote your luxury vacation rental online.

Over one hundred marketing tips are listed to help you increase bookings and your vacation rental inventory! 1. Customer service should always be #1. 2. First impressions are everything with owners and guests. Always be prepared to make a first impression. 3. Create and post videos about unique things to do and see in your area. Consider using drones to take it up a notch! 4. Network and create a referral program with local service providers like cleaning companies, painters...

Consumer's today often begin their online vacation research by seeking information from Online Travel Agencies. As a vacation rental property manager, you might need to have a presence on the OTAs in order to drive traffic to your website and showcase your properties...

Those born between 1996 and 2016 are collectively known as Gen Z. They are beginning to graduate college and enter the workforce. The first generation to have been raised on the internet, they are social media masters who have been uniquely influenced by the technology they've grown up with. Disregarding this generation or labeling them as social media “addicts” with short attention span is shortsighted. According to Forbes magazine, this generation will make up about 20% of the workforce by the year 2021...