Get to Know the Modern Traveler
What is today’s traveler looking for?
November 5, 2018

Today’s modern traveler relies on convenience and wants to receive the highest level of quality for everything they pay for. Unlike the past when waiting was more the norm than the exception, modern travelers don’t like to waste time. They like to take care of as many things as possible online so they can get to the business of enjoying themselves once they reach their destination.

Digital Everything

The digital age is here and modern travelers don’t want to waste time doing things the old-fashioned way. From researching their destination to checking out and returning home, they look for the things that can be completed online. It’s even better if they can take care of all the arrangements through mobile apps that allow them to take care of the details when they have a minute or two to spare.


Along with the digital trends, modern travelers look for opportunities that provide them with maximum comfort. They want to be able to relax and enjoy themselves. They look for rooms with hot tubs and king-size beds that allow them to stretch out and just “be”. If they are on vacation, they may want to upgrade to a more expensive vehicle than what their daily driver is. Even if it’s only for a few days, comfort is key and convenience is a must.


Many modern travelers look for packages that combine everything they want for one specific price. Flights, hotels, and car rentals are easily combined for maximum convenience and affordability. If you have a particular activity in mind, they may also be interested in packages that include it as well. Convenience is a major player for modern travelers who spend a lot of time away from home on business. Even people who travel frequently for pleasure want convenience and will look for the easiest ways to accomplish their goals.

Unique Experiences

Unlike the past when there were limited options for activities, more and more companies are willing to provide modern travelers with unique experiences. This can include deep sea packages that include fishing charters and parasailing or mountain packages that include skiing, hiking, trail riding, or any other type of wilderness activity. The key is finding your niche and creating a unique experience that will draw the traveler in and make them want to purchase your entire package. Packages can run for a weekend or a month, each geared to provide the maximum amount of activity for one low price.

Modern travelers want to make the most of their money. This means ultimate convenience for an affordable price. They look for digital options that make every step of their vacation process, quick and easy. They want experiences that in the past may not have been an option. Not only do they want to try new things, they want to be able to capture the memories and share them on social media. Providing them with everything they need at their fingertips, makes it much easier for them to share posts with their friends and provide you with free advertising in the process. With today’s advancements in technology, almost anything is possible and allows you to use the modern traveler to your advantage.