Drive Direct | #6 Content Marketing
Drive Direct | #6 Content Marketing
August 7th, 2019
In this multi-blog post, we’ll share with you 7 best practices you can use to accomplish the goal of driving more direct bookings to your site. We’ll explore the strategies, techniques, and tactics you can use to develop a comprehensive online marketing plan that will keep your properties visible, build your brand, and increase direct bookings to help you grow your business!
In case you missed it –
Best Practice 6: Content Marketing
One of the most effective ways to optimize your website for search, and for driving traffic to your website is through content marketing, or blogging. Including a blog page on your website is a great way to give visitors a reason to come back, and creating blog posts that incorporate your keywords will help to improve your page rank on the search engines.
The key to a successful blog is information. You want to create content that educates, entertains or informs your readers. This can include anything from posts about the top restaurants in the cities or towns where your properties are located, to travel tips for guests. Internally you should link related articles on your blog pages to allow readers to learn more about a topic.
To be most effective, blogging needs to be done on a consistent basis. A good goal is to publish 1 to 2 posts per week. This will give you high visibility with the search engines, and provide your readers with relevant information that can help to build trust and authority for your brand.
If you find that writing isn’t something that your comfortable with, or is taking time away from critical business tasks, there are websites that focus on content creation like Zerys or TextBroker. For a small fee, you can have custom content created for your blog.
August 7th, 2019
In this multi-blog post, we’ll share with you 7 best practices you can use to accomplish the goal of driving more direct bookings to your site. We’ll explore the strategies, techniques, and tactics you can use to develop a comprehensive online marketing plan that will keep your properties visible, build your brand, and increase direct bookings to help you grow your business!
In case you missed it –
Best Practice 6: Content Marketing
One of the most effective ways of optimizing your website for search, and for driving traffic to your website is through content marketing, or blogging. Including a blog page on your website is a great way to give visitors a reason to come back, and creating blog posts that incorporate your keywords will help to improve your page rank on the search engines.
The key to a successful blog is information. You want to create content that educates, entertains or informs your readers. This can include anything from posts about the top restaurants in the cities or towns where your properties are located, to travel tips for guests. Internally you should link related articles on your blog pages to allow readers to learn more about a topic.
To be most effective, blogging needs to be done on a consistent basis. A good goal is to publish 1 to 2 posts per week. This will give you high visibility with the search engines, and provide your readers with relevant information that can help to build trust and authority for your brand.
If you find that writing isn’t something that your comfortable with, or is taking time away from critical business tasks, there are websites that focus on content creation like Zerys or TextBroker. For a small fee, you can have custom content created for your blog.
