Partnering with Xplorie isn’t just about enhancing guest experiences – it’s about maximizing profitability. Our Client Success team has compiled three simple ways that partners can leverage our free-to-guest activity programs to attract more travelers, increase bookings, and boost revenue.
Tip #1: Stand Out in Crowded OTA Marketplaces
Today's traveler relies on OTAs to help them research their destinations and accommodations. That makes your OTA listings a powerful billboard for your brand.
You can attract traveler attention during their decision-making phase by using your listing headlines to showcase what sets your properties apart: free activities.
Our Suggestions
- Don’t hesitate to include actual dollar value, this helps show how much more guests get from booking your property!
- Add experiences to your listing titles, descriptions, and all other places where you can highlight your inclusions.
Tip #2: Highlight Added Value Front and Center on Your Website
Your direct-booking website is undoubtedly one of your largest marketing investments. Making good use of the time, effort, and money you’ve put into developing your online presence is essential!
Showcasing free activities prominently on your homepage will help draw curious travelers deeper into your booking funnel. It’s easy to incorporate activity messaging into the header of your website, whether through a single hero photo, a slideshow, or a video.
Tip #3: Promote Guest Satisfaction on Social Media
69% of the world’s population uses social media (Global WebIndex, February 2025)! With that kind of reach, broadcasting your brand to social channels is a no-brainer.
One of the simplest ways to incorporate activity-based messaging in your social media campaigns is to repurpose glowing guest reviews. When a guest highlights free activities as a key part of their trip, share it with a global audience!
“This property is top-notch. The Xplorie adventures that were no charge with the unit were as described and easy to use, definite plus! Will book this property again!”
Bonus Tip! Update Your Information on Community Networks
Get additional exposure for your brand through your memberships with area visitors' bureaus and chamber associations! By updating your company information on community websites to highlight the added value that your brand – and properties – offer to guests, you can attract travelers seeking authentic, experience-driven stays while also reinforcing your role as a valued partner to multiple tourism-based businesses.
In Closing
There are countless ways to integrate free activities into your marketing strategy. With a little creativity and insightful guidance from our Client Success team you can quickly and easily increase the impact of your partnership with Xplorie!
